ABOUT

Mistral, in French, is the name of a fresh cold wind that blows from the northwest of Europe through the Rhone Valley in France to the Mediterranean Sea. The distinctive Mistral logo with its curvy flow of the wind is synonymous with innovative air moving products since the 1960’s. It has steadily become a part of many households, keeping generations cool through the years to become a key player in its category in Asia. 

It was in early 2001 that, Khind Group CEO – Mr.PK Cheng and the leadership team made the strategic decision to acquire the ‘Mistral’ brand name for the Asia-Pacific region from the principal owners in New Zealand. Khind recognised that the ‘Mistral’ brand was still a well-received and credible brand in the domestic and Singaporean market due to its long-standing Australian heritage. There was goodwill in the brand name that allowed Khind to leverage on it and introduce a wider range of products, mainly in the premium range air-moving and cooling category of home consumer appliances. 

Since acquiring the rights to use the ‘Mistral’ brand name, Khind gradually increased its brand and product presence in the domestic, and Singaporean market where it remains one of the leading brands of choice among affluent consumers seeking air-moving products. Till this day, the ‘Mistral’ brand remains an important contributor to Singapore’s sales.

ABOUT

Mistral, in French, is the name of a fresh cold wind that blows from the northwest of Europe through the Rhone Valley in France to the Mediterranean Sea. The distinctive Mistral logo with its curvy flow of the wind is synonymous with innovative air moving products since the 1960’s. It has steadily become a part of many households, keeping generations cool through the years to become a key player in its category in Asia. 

It was in early 2001 that, Khind Group CEO – Mr.PK Cheng and the leadership team made the strategic decision to acquire the ‘Mistral’ brand name for the Asia-Pacific region from the principal owners in New Zealand. Khind recognised that the ‘Mistral’ brand was still a well-received and credible brand in the domestic and Singaporean market due to its long-standing Australian heritage. There was goodwill in the brand name that allowed Khind to leverage on it and introduce a wider range of products, mainly in the premium range air-moving and cooling category of home consumer appliances. 

Since acquiring the rights to use the ‘Mistral’ brand name, Khind gradually increased its brand and product presence in the domestic, and Singaporean market where it remains one of the leading brands of choice among affluent consumers seeking air-moving products. Till this day, the ‘Mistral’ brand remains an important contributor to Singapore’s sales.

ABOUT

The ‘Mistral’ brand has been synonymous with an Australian heritage since 1968, bringing air-moving products throughout Asia since its inception.

In 2001, Khind Holdings Berhad acquired the ‘Mistral’ brand for most markets in the Asia-Pacific region. Since then, the company has helped evolved the ‘Mistral’ brand to one that delivers premium home consumer appliances to consumers in Malaysia. From fans to small kitchen appliances to audio-visual equipment – the ‘Mistral’  brand stands for first-class quality products.

Today, the ‘Mistral’ brand continues to reflect its Australian heritage while delivering more premium quality products that fit nicely in every home.

WHAT IS MISTRAL’S LEGACY?

As an air-moving specialist, Mistral has a proud 54-year heritage combined with modern energy-efficient designs to fans, thus ensuring that the brand always delivers premium quality air-moving products every time.

Mistral always evolves – bringing together its expertise and injecting fluid lines, form and function to create premium quality air-moving products that cater for every lifestyle need.

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Mistral understands the needs to be more energy compliant and an increasing environmentally-friendly aware user who looks to have products that leave a smaller carbon footprint. We are proud to introduce our latest range of innovative air-moving products which are designed with form and function in mind. These offer the latest energy saving technology such as our latest direct current (DC) fans that run more efficiently while reducing energy consumption.

THE MISTRAL’S TOUCH

Premium quality, innovative designs and environmentally conscious – Mistral is the brand that delivers:

  • Higher flexibility air-moving products with maximum airflow performance;
  • Energy efficient green motors;
  • Longer operating lifespan backed by warranty.

 

WHAT IS MISTRAL’S LEGACY?

As an air-moving specialist, Mistral has a proud 54-year heritage combined with modern energy-efficient designs to fans, thus ensuring that the brand always delivers premium quality air-moving products every time.

Mistral always evolves – bringing together its expertise and injecting fluid lines, form and function to create premium quality air-moving products that cater for every lifestyle need.

Mistral understands the needs to be more energy compliant and an increasing environmentally-friendly aware user who looks to have products that leave a smaller carbon footprint. We are proud to introduce our latest range of innovative air-moving products which are designed with form and function in mind. These offer the latest energy saving technology such as our latest direct current (DC) fans that run more efficiently while reducing energy consumption.

THE MISTRAL’S TOUCH

Premium quality, innovative designs and environmentally conscious – Mistral is the brand that delivers:

  • Higher flexibility air-moving products with maximum airflow performance;
  • Energy efficient green motors;
  • Longer operating lifespan backed by warranty.

Mistral, in French, is the name of a fresh cold wind that blows from the northwest of Europe through the Rhone Valley in France to the Mediterranean Sea.

The distinctive Mistral logo with its curvy flow of the wind is synonymous with innovative air-moving products since the 1960’s. It has steadily grown and evolved to become a part of many households, keeping generations cool through the years to become a key player in its category in Asia.

DID YOU KNOW?

Mistral is the first to have invented the box fan in 1968 known as the GYOAIRE. This broke the norm and also spearheaded a cool life specialist with a brand new line-up of fans that delivers premium quality to home.

DID YOU KNOW?

Mistral is the first to have invented the box fan in 1968 known as the GYOAIRE. This broke the norm and also spearheaded a cool life specialist with a brand new line-up of fans that delivers premium quality to home.

OUR MILESTONES

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Are you looking for a Mistral dealer near you? Use our store locator to find the closest one in your area.

Project Reference

Take a look at some of the projects undertaken by us in the past. 

Are you looking for a Mistral dealer near you? Use our store locator to find the closest one in your area.

Take a look at some of the projects undertaken by us in the past.